New development: ICE (Impact Calculation Estimate)
I'm pleased to inform you all of a new development within SPACE called ICE.
ICE provides a list of ‘similar’ frames i.e. frames that match the characteristics of the frame awaiting proper Route classification. The list is generated from frames that have been classified by Route. This allows the user to calculate temporary “average” impact figures for frames awaiting proper Route classification.
The ICE approved average impact figure of the SPACE - selected frames is for temporary use only.
The ICE figure is replaced by the Route figure. Once published, the Route figure must always be used – except for post-campaign auditing purposes that rely on the ICE figure.
ICE figures must not be conflated with, or represented as, Route numbers.
For more information on the methodology, please contact either the SPACE team or Outsmart.